San Remo Lighting Ltd.

Marketing Goals & Objectives:
:: Create image for retail/commercial environment
:: Increase consumer awareness & market share
:: Establish ongoing marketing & management strategy

ImageQuest Marketing Strategy:
Marketing & Creative Strategies
:: Performed audit of existing marketing strategy
:: Identified primary & secondary target markets
:: Defined company's unique selling proposition
:: Researched & prepared competitive analysis
:: Developed brand profile for retail showroom launch
Identity Design Strategy
:: Researched graphic, colour & typeface components
:: Re-designed wordmark & colour scheme
:: Developed corporate identity style-guide
:: Created company positioning statement
:: Researched & created corporate tagline
   ¨We Bring Great Ideas To Lighting¨
Collateral Design System
:: Integrated wordmark into business applications
:: Developed corporate stationery system
:: Designed business card & presentation folder
:: Designed homebuilder product data sheets
Advertising & Promotional Design Strategy
:: Created newsletter providing relocation updates
:: Created content & digital imagery for:
   ~  Commercial trade magazine ads
   ~  Residential renovation magazine ads
   ~  Newspaper ads (b/w)
:: Created content & colour scheme for pylon sign
:: Designed layout & final art for van detailing
:: Created proposal to suppliers for co-op advertising
Special Projects Facilitation
:: Consulted on showroom design & relocation project
:: Provided progress updates to clients & suppliers
:: Developed policy & procedure guideline
:: Facilitated process to create job descriptions
:: Prepared guideline for interview & hiring process
:: Facilitated employee performance evaluations
:: Created product control & tracking process
Professional Development Training
:: "Growing Together" team-building workshop
:: "Brand Power" training seminar
:: "Conflict Resolution" seminar
:: "Goal-Setting" workshop
:: "Building Customer Relationships" workshop
:: "The Soft Sell Factor" workshop
:: "Brainstorming 101" seminar & workshop
Ongoing Marketing Management
:: Weekly marketing consultation with directors
:: Facilitation of brainstorming sessions
:: Employee/management team-building workshops
:: Monthly professional development workshops