Soho Salon & Spa

Marketing Goals & Objectives:
:: Revitalize existing brand identity
:: Create client appreciation & loyalty incentives
:: Establish creative and management strategies
:: Develop promotional strategy to launch the
   expansion into upscale spa services

ImageQuest Marketing Strategy:
Market Research & Development
:: Performed audit of existing marketing strategy
:: Identified primary & secondary target markets
:: Defined company's unique selling proposition
:: Researched & prepared competitive analysis
:: Developed brand profile for service launch
Identity Design Strategy
:: Researched graphic, colour & typeface components
:: Re-designed wordmark & colour scheme
:: Developed corporate identity style-guide
:: Researched & created service tagline
   ¨relax ~ revitalize ~ rejuvenate¨
:: Created service mission statement
Collateral Design System
:: Integrated wordmark into business applications
:: Developed business stationery system
:: Designed colour business cards
:: Created content and imagery for
   six-page colour spa brochure
:: Created full colour services menu
Advertising & Promotional Design Strategy
:: Designed storefront and reception signage system
Website & User Interface Design
:: Researched & submitted available domain names
:: Registered domain name & acquired website hosting
:: Designed customized interface incorporating:
   ~  Business identity design
   ~  Navigational rollover menu
:: Developed service information website featuring:
:: Provided content research & editing services
:: Created, edited & sourced digital imagery
Special Projects Facilitation
:: Facilitated policy & procedure committee
:: Developed policy & procedure guideline
:: Facilitated process to create job descriptions
:: Prepared guideline for interview & hiring process
:: Facilitated employee performance evaluations
:: Managed complex print production projects
Professional Development Training
:: "Growing Together" team-building seminar
:: "Brand Power" training seminar
:: "Conflict Resolution" workshop
:: "Goal-Setting" workshop
:: "Building Client Relationships" workshop
:: "The Soft Sell Factor" workshop
:: "Brainstorming 101" seminar & workshop