Stone Surfaces

Marketing Goals & Objectives:
:: Revitalize brand identity
:: Increase client base
:: Increase consumer awareness & market share
:: Strengthen relationship with existing clients

ImageQuest Marketing Strategy:
Market Research & Development
:: Performed audit of existing marketing strategy
:: Identified primary & secondary target markets
Identity Design Strategy
:: Researched graphic, colour & typeface components
:: Re-designed wordmark & colour scheme
:: Developed corporate identity style-guide
Collateral Design System
:: Integrated wordmark into business applications
:: Developed business stationery system
:: Designed colour business cards
Advertising & Promotional Design Strategy
:: Created content & digital imagery for:
   ~  Commercial trade magazine ads
   ~  Residential renovation magazine ads
:: Created product editorials for magazine showcases
Website & User Interface Design
:: Designed customized interface incorporating:
   ~  Corporate identity design
   ~  Navigational drop-down menu
:: Developed product information website featuring:
   ~  Search engine optimization
:: Provided content research & editing services
:: Created, edited & sourced digital imagery
Ongoing Marketing Management
:: Consultation services as needed
:: Scheduled website maintenance as required